Report market sells product internationally Essay

Report market sells product internationally - Essay Example The report would also include an analysis of the market segments and the beer market in the nation. The report would also showcase the market entry strategies and a specific product mix for the new market and would also include an analysis of the integrated marketing communication and other market strategies for entering the market successfully. Finally a set of plausible recommendations would be prepared that would be framed on the basis of the study conducted in the course of research. The present era of business environment is largely stated by various circles as the age of turbulence and intense competition. The entry of globalisation has made the world turn into a boundary less structure with firms expanding beyond political and geographic boundaries to reach out to new markets. This has also triggered a wave of competition among the organizations to establish their organizations in the market. The present study would deal with the international expansion of a beer company in the UK market. The choice of the market assumes significance considering the presence of a strong demand and favourable future opportunities in the nation. Background According to a report published by Nielsen the total beer industry in UK is valued at 3.48 billion pounds with volumes expected to be around 18.7 million hl. This shows a considerable scope for business in the market. However the market is also characterised by intense levels of competition as the market is dotted with a large number of players with highly established brand image and formidable brand positioning (Nielsen, 2009, p.6). Aim The main aim of this study would be to frame a business report that would try to uncover the business potential of UK as a beer market. The report would try to analyse the business market of the nation and would frame up a market entry plan that would also include formulating a product mix specifically designed for the UK market. The report would also cover the aspect of positioning and integrated marketing communication as well as an entry strategy for the company in the UK market. Scope The business report would analyse the business attractiveness of a new market in the context of the beer market in UK. The report would analyse the appropriateness in choosing the UK market as a destination for investment for foreign market players in the beer industry. Country Information Geographies UK is one of the most developed economies of the world with its importance being that of one of the pioneer nations of the industrial revolution. Geographically the nation is located in Western Europe with a total area of 243,610 square kilometres. The nation has a long coastline in the Atlantic Ocean that serves as its sea link with the USA. London the capital city of the nation is also known as the commercial and financial hubs of the world with

Link between Al Ain Distribution Company strategy and CSR Essay

Link between Al Ain Distribution Company strategy and CSR - Essay Example AADC‘s mission is to service current demand of water and electricity. AADC’s responsibility â€Å"is to reliably, securely and safely distribute water and electricity from Transco’s termination points to residential, commercial, agricultural and government consumers in the Al Ain Region. (AADC). The social responsibility of AADC has been incorporated in this mission that specifies reliability in the course of its operation. Corporate responsibility is about how the company aligns its values and behavior with the expectations and needs of stakeholders, customers, employees, suppliers, communities, regulators, special interest groups and society. (CSR Network) Issues that are covered by the CSR are governance, environmental management, stakeholder engagement, labor standards, employee and community relations, social equity, responsible sourcing and human rights. AADC is expected to be a reliable supplier of clean and potable water to the district as well as a steady supplier of electricity in an effective cost manner. ADC sees shortage of water supply in the future that has to be resolved and at the same time considers the operating costs related to this. It has the social responsibility of correct billing information to customers. It has to devise a system that will address lack of metering process; manual calculations and IT system bring incorrect billing to customers. It has the social responsibility to manage the company profitably for the interest of stakeholders. AADC has the responsibility to develop and train its human resources, provide adequate pay, to motivate them for satisfactory performance and employee retention. AADC has the social equity responsibility to remove discrimination on work policy and ethics particularly on hiring of women in order to fill the lack of manpower. AADC’s social responsibility and commitments to Health, Safety and Environment. (AADE) AADC aims to minimize HSE risks