Tuesday, December 24, 2019

Essay On Discrimination In To Kill A Mockingbird - 859 Words

Everyone has the power to alter people’s worlds. The change could be for better, or for worse. Overarching equality is something most societies strive to achieve. But, humans’ bias makes that very difficult, especially if the person decides to succumb to their opinions, accept them, and act on them. No matter what race or background someone is from, they deserve to be treated just like everyone else. Society usually affects natural biases. Influenced by society, prejudice is the theme which prevails, drastically affecting people’s lives in To Kill A Mockingbird by Harper Lee and â€Å"Caged Bird† by Maya Angelou. Isolation, or feeling isolated is an effect of prejudice. In Lee’s To Kill A Mockingbird, Arthur Radley is a character who has never†¦show more content†¦Each African-American human being in Maycomb is the â€Å"caged bird [who] stands on the grave of dreams† (Angelou 27). All dreams the African-Americans in Maycomb have die because they are restricted in so many aspects of their life. The limitations against African-Americans makes their lives relatively harder than white citizens’ lives. In Maycomb, African-Americans cannot live their lives to fullest and unleash their potential. For example, in To Kill A Mockingbird, an African-American man named Tom Robinson is persecuted. He is accused of a crime he clearly did not commit. Miss Maudie, a white citizen of Maycomb, did not want to attend Robinson’s trials because â€Å"‘t’s morbid, watching a poor devil on trial for his life. Look at all those folks, it’s like a Roman carnival† (Lee 213). In his life, Robinson is forced to be subservient towards white people. In the courtroom, Tom Robinson is a thrall. (a person under the moral or psychological domination of something or someone) He is an innocent man being put on trial, the outcome could be death, and people are watching it like it is an entertaining televis ion show. Maycomb citizens’ prejudice against African-Americans is allowing them to look at Robinson’s life as if it is worthless, resulting in Robinson most likely being said guilty by the court. Society impacts people’s prejudice. It influences people to conform their ideas to whatShow MoreRelatedRacial Discrimination in To Kill a Mockingbird Essays636 Words   |  3 PagesTo kill a mockingbird is an extremely powerful book highlighting the horrors of racial discrimination in the â€Å"Deep South† of the United States of America. Discuss. To kill a mockingbird is an extremely powerful book highlighting the horrors of racial discrimination in the â€Å"Deep South† of the United States of America. It focuses on the racial issues concerning a staunch, typically â€Å"white† country town in the â€Å"Deep South.† This essay however deals with the various trials and tribulationsRead MoreTo Kill a Mockingbird: Discrimination Essay873 Words   |  4 PagesDiscrimination is prevalent in the story â€Å"To Kill a Mockingbird†, the most obvious being the excessive amount of racism (Lee). Racism is the easiest to see but there are more forms of discrimination (Lee). Boo Radley is ostracized from the community when truly nobody really knows him (Lee). People discriminate Scout for being a tomboy not a lady (Lee). The last one that no one ever thinks about is how reverse racism is seen when people threaten Atticus for defending Tom Robinson in court (Lee)Read MoreEssay On Discrimination In To Kill A Mockingbird815 Words   |  4 PagesThis is no different in Maycomb County, Alabama. In the novel, To Kill a Mockingbird, by Harper Lee, the discrimination of race and class is shown when an African American man named Tom Robinson was unlawfully accused and was declared guilty of raping a white wom an. Discrimination has impacted the lives of Tom Robinson, Atticus Finch, and Calpurnia. Tom Robinson is an African American male whose life has been impacted by discrimination when he was declared guilty of raping a white woman. The evidenceRead MoreEssay On Discrimination In To Kill A Mockingbird1092 Words   |  5 PagesDiscrimination, it has been part of human nature for a long time, especially relevant subject in literature such as To Kill a Mockingbird. In Harper Lee’s To Kill a Mockingbird, the main character of Scout Finch was exposed to different types of discrimination as she grows up. Discrimination affected the lives of characters in Harper Lee’s To Kill a Mocking Bird because of society’s prejudicial views of race, gender, and class. Discrimination based on race is a huge part of this story, particularlyRead MoreTo Kill A Mockingbird Discrimination Essay766 Words   |  4 PagesMansour 1 Batoul Mansour Mrs. C. Disley ENG1Dc 12 December 2017 Behind the discrimination of maycomb Unfair treatment makes discrimination evident. Harper Lee’s novel To Kill a Mockingbird takes place when The Great Depression occurred during the 1930’s in an Alabama small town called â€Å"Maycomb†. To Kill a Mockingbird is written in the perspective of a little girl by the name of Jean Louise Finch (Scout finch) who is a stubborn, impulsive and outspoken little girl who throughout the novel gainsRead MoreEssay On Discrimination In To Kill A Mockingbird2101 Words   |  9 PagesDiscrimination can be defined as a â€Å"prejudiced or prejudicial outlook, action, or treatment† (Discrimination. Merriam-Webster.com. Merriam-Webster, n.d. Web. 30 Dec. 2017.). Discrimination and prejudice make justice difficult to achieve, allowing inequality to ensue. In the film To Kill a Mockingbird, directed by Robert Mulligan and in the film A Time to Kill, directed by Joel Schumacher, this issue is obvious. Both films take place in the Southern United States at a time w hen racism was at itsRead MoreEssay To Kill a Mockingbird: An Analysis of Discrimination893 Words   |  4 PagesTo Kill a Mockingbird: An Analysis of Discrimination The most important theme of the 1960 Pulitzer Prize winning novel To Kill a Mockingbird is author Harper Lee’s tenacious exploration of the moral nature of people. Lee tenaciously explores the moral nature of human beings, especially the struggle in every human soul between discrimination and tolerance. The novel is very effective in not only revealing prejudice, but in examining the nature of prejudice, how it works, and its consequencesRead MoreRacism and Discrimination in to Kill a Mockingbird Essay870 Words   |  4 PagesRacism and Discrimination as the theme in To Kill A Mockingbird To Kill a Mockingbird written by Harper Lee is a Pulitzer Prize winning novel, that offers a view of life through a young girl’s eyes. The novel is focused on two main themes which are racism and discrimination. Racism is probably the biggest theme of the novel. It comes in as an open and subtle manner that is being displayed through speeches and actions. Racism in Maycomb takes mainly the form of having white people against blackRead MoreTo Kill a Mockingbird1286 Words   |  6 PagesTo Kill A Mockingbird Essay Reading broadens our minds and touches our hearts. It creates greater understanding and compassion in the reader through its characters and themes. Write an essay that addresses the ideas expressed in this statement with reference to your class novel. â€Å"You never really understand a person, until you climb into his skin and walk around in it.† With over 30 million copies sold worldwide and claiming title to the prestigious Pulitzer Prize, â€Å"To Kill a Mockingbird† isRead MoreRacial Segregation And The United Arab Emirates1422 Words   |  6 Pagesthe UAE has created a dynamic entrepreneurial environment for international investors. The finan To Kill a Mockingbird, produced in 1962, is an exquisite film adored by many. This classic trial displayed drama and established a childhood innocence from the narration of an adult’s point-of-view, which captivates the viewers’ attention throughout the entire film. To Kill a Mockingbird uses dynamic historical references, narrative structure, and editing to contrast the problem of the racism and

Monday, December 16, 2019

Stp Analysis of Unilever Free Essays

Red Bull Name ID Asad Kabir 1020361 Sanjida Sarker1020327 Shaira Noshin1030014 Md. Saiful Islam 1030365 Md. Abir Hossain 1020430 Submitted to Abul Khair Jyote MKT 201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl| Topic | Page| 1. We will write a custom essay sample on Stp Analysis of Unilever or any similar topic only for you Order Now | Introduction| 3| 2. | Mission Vision| 4| 3. | Market Segmentation, Target Market and Positioning of Sunsilk| 5-8| 4. | Advertisement Analysis of Sunsilk| 9-10| 5. | Competitor Analysis of Sunsilk| 11-12| 6. | Market Segmentation, Target Market and Positioning of Taaza| 13-14| 7. Advertisement Analysis of Taaza| 15-16| 8. | Competitor Analysis of Taaza| 17-18| 9. | Market Segmentation, Target Market and Positioning of Fair Lovely| 19-20| 10. | Advertisement Analysis of Fair Lovely| 21-23| 11. | Competitor Analysis Fair Lovely| 24| 12. | Market Segmentation, Target Market and Positioning of Lux| 25-27| 13. | Advertisement Analysis of Lux| 28-29| 14. | Competitor Analysis Lux| 30| Introduction: Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2011 revenues (after Proctor ; Gamble and Nestle) . Unilever is a dual-listed company consisting of Unilever N. V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N. V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever brands are trusted everywhere and, by listening to the people who buy them, they are grown into one of the world’s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. At Unilever there is aim to help people in their daily lives. So they keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working. They have a portfolio of brands that are popular across the globe  Ã¢â‚¬â€œ as they’ll as regional products and local varieties of famous-name goods. This diversity comes from two of their key strengths: * Strong roots in local markets and first-hand knowledge of the local culture. * World-class business expertise applied internationally to serve consumers everywhere. Focusing on performance and productivity, they enctheirage their people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities they serve. They don’t only measure success in financial terms; how they achieve results is important too. They work hard to conduct their business with integrity  Ã¢â‚¬â€œ respecting their employees, their consumers and the environment around them. Unilever is one of the world’s leading suppliers of fast-moving consumer goods. Mission Vision In the last five years, they have built of their business by focusing on their brands, streamlining how they work, and improving their insight into the evolving needs and tastes of consumers. Now they are taking the next step in simplification – by aligning their selves around a clear common mission. Their vitality mission will focus their brands on meeting consumer needs arising from the biggest issues around the world today – ageing populations, urbanization, changing diets and lifestyles. They see growing consumer need for: * a healthy lifestyle * more variety, quality, taste and enjoyment time, as an increasingly precious commodity * Helping people to feel good, look good and get more out of life will enable them to meet these needs and expand their business. Their pillars of their vision set out the long term direction for the company – where they want to go and how they are going to get there: * They work to create a better future every day * They help peop le feel good, look good and get more out of life with brands and services that are good for them and good for others. * They will inspire people to take small everyday actions that can add up to a big difference for the world. They will develop new ways of doing business that will allow us to double the size of their company while reducing their environmental impact. They’ve always believed in the pother of their brands to improve the quality of people’s lives and in doing the right thing. As their business grows, so do their responsibilities. They recognize that global challenges such as climate change concern us all. Considering the wider impact of their actions is embedded in their values and is a fundamental part of who they are. Market Segmentation, Target Market and Positioning of Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s ? billion dollar brands†. Sunsilk shampoos, conditioners and other hair care  products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest inAsia, Latin America and the Middle East. Market Segmentation: Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market into small segments is to make it simple to address the needs of smaller groups of customers and try to manufacture different products according to their consuming habits. Particularly it is done according to the people have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. who have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. ) Demographic Segmentation: Female Sunsilk has been, since its introduction seen as a shampoo for women. Sunsilk as a brand symbolizes hair and care. The Sunsilk ads has hosted a bevy of stars such as from Madonna, Shakira, Marilyn Monroe, Marian Rivera and bollywood film actress and miss world Priyanka chpora star all endorsing the goodness of sunsilk over generations. Priyanka Chopra is the ambassador for Sunsilk in India brand. 2) Geographic Segmentation: Urban and Sub urban – Upper middle and middle class people Sunsilk is leading shampoo of Bangladesh. So they segmented sunsilk in rural or urban areas of Bangladesh so that all urban or sub urban upper class and middle class people of Bangladesh can use sunsilk. 3) Income segmentation: Middle income group One of the essential characteristic of an FMCG product is an affordable price which is very important for its fast sales. It’s the meeting point of demand for a product and its price that decide whether the product will sell or not. And the demand for a product is highly dependent on the income of the customer. sunsilk is not very costly shampoo. Sunsilk have minipack. this is for village people. Therefore its target market starts from the middle income group. 4) Age Segmentation: 16-45 years Sunsilk is seen to mainly attract customers that fall within the age group of 16 to 45. In order to cater them, Sunsilk comes up with new and interesting variants. One of the latest entrants of sunsilk Sunsilk Sunsilk Bouncy Curl : Shampoo, Ntheirishing Conditioner, Curl Defending Mousse Straight Sleek : Shampoo, Ntheirishing Conditioner, Leave-on. Targeted at the youth. Another example is the Sunsilk Bouncy Curl: Shampoo, Ntheirishing Conditioner, Curl Defending Mousse which was a novel idea. Target Marketing: Concentrated Marketing: Sunsilk target is female customers. They always attract women’s towards their products. They analysis woman’s expectations, needs. And they always try to solve those need and expectations. Sunsilk always use world famous actress in their promotional adds. so SUNSILK Make Over Program by famous Hair Stylist Mr. HABIB in their promotional . SCOB (Sunsilk Circle of Beauty) SCOB is the activation umbrella of Sunsilk which will be carried over throughout the years. The first SCOB activation is Sunsilk Beauty Camp in Bali (2005) where 100 of girls are gathered. Together to join the camp that woman’s can feel like a star and buy their products Activation is Sunsilk Beauty Camp in Bali (2005) where 100 of girls are gathered to join. * Core to the success of the brand has been its ability to relate to the cotemporary Indian woman as a beauty hair care expert. * Sunsilk is targeting young women across the world, giving them the op portunity to share with each other their own life stories fitting the Life Can’t Wait theme – of how they have thrown caution to the wind and taken a chance which resulted in a life changing experience. The US they are first to launch Life Can’t Wait, and have hosted an event where girls with great hair shared their life can’t wait stories. Girls from the USA voted for their winner, a DJ from California named Tatiana. Positioning: It was positioned as a hair care brand in Bangladesh has since used successful film actors of the time such as, Priyanka Chopra and in India. Sunsilk’s secret of longevity has been its consistent evolution—be it the bottle, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. What has not changed is the consistency in its communication and its positioning. Its tag lines—if it’s good enough for a film star, then it’s good for you too to Play with beaut y—have conveyed the same message over the years. It taps into an emotion very close to humanity’s basic need—social interaction. The brand has always hired celebrities when they have reached a certain height rather than using them at the start of their careers. This has helped the customers to relate to their idols on screen. * To correct the popular misconception regarding hair wash mentality. * Customization It was the 1st brand to introduce a curl control shampoo. * 1st Anti- dandruff shampoo in India. * First 2-in-1 with an inbuilt conditioner and black shine shampoo for long hair. * Natural ingredients such as curd, amla, henna, lemon, watermelon extracts , helps to restore natural moisture. Sunsilk created a good position in buyers mind, by promotion, packaging and price. Sunsilk is always promoting their product in a different way. And improve their product in affordable price with high branding. Sunsilk is the leading shampoo in Bangladesh. Sunsilk is th e largest hair care brand in the country. In fact Sunsilk in Bangladesh has the highest market share in Unilever world. This strong association with consumers has led to Sunsilk becoming one of the most trusted respected brands in the country. Amidst strong competition from all hair care Sunsilk has retained its leadership through strong differentiation and consistently sharp positioning on take care of hair.. No shampoo brand could claim to be more inspirational for the Bangladeshi consumers than sunsilk. -. For last one decade sunsilk has continuously grown its market share with continuous new news through innovation and communication.. The major growth driver for Sunsilk has been the superior products with nationwide distribution covering all price segments and world class communication around the core proposition of hair care. Advertisement Analysis: Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. Ads can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. Sunsilk is always use biggest stars of their time. If a movie star use a product then it is good enough for customers to be a user of that product. Because every common girl wants be look like her favorite actress. When she looks at TV or newspaper her idol is using Sunsilk then she will start to use it. Sunsilk target is make a feeling in all common girls that she could be look like those superstars. Time line of sunsilk: * 1954 – Sunsilk first launched in the UK. * 1955 – First advertisement of Sunsilk appeared on TV. * 1964 – Launch of Sunsilk hair spray. * 1968 – Sunsilk shampoo re-packaged in PVC bottles. * 1971 – Launch of Sunsilk conditioner. * 1975 – Sunsilk became the biggest name in hair care. * 2003 – Sunsilk glossy magazine launched in Argentina. 2008 – Social networking site Gang of Girls was introduced in India. First advertising: Sunsilk began advertising in 1955 with a campaign that focused on specific hair â€Å"issues†. In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by Joh n Barry, â€Å"The girl with the sun in her hair†, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials they’re aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called â€Å"Hairy Tales†. In the early 1970s, Sunsilk was advertised with the slogan â€Å"All you need is Sunsilk†. Sunsilk campaigns have wooed millions of people over the decades. Popularly known as the good shampoo of film stars. With top movie and TV stars both in Bangladesh and India having endorsed the goodness Sunsilk of over generations, it was natural that the brand has built equity as the best beauty soap in Bangladesh and all over the world. In add 2 they can see the hair expert Jamal Hammadi create the new sunsilk black shine shampoo. It’s mainly for shining hair. Shine will increase day 1 to 3. priyanka chopra is the brand ambassador of sunsilk. she tells every girls want shiny hair even she. From 2009 Sunsilk started working with a number of professional hair â€Å"experts† to develop new and improved products. Each hair â€Å"issue† variant links to an â€Å"expert† with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a â€Å"hair fall† variant for the brand. The lineup also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Coltheir, and Teddy Charles for Plumped up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita – inventor of Japanese hair straightening process ‘YUKO’ – for Perfect Straight Competitor Analysis SUNSILK is not the leader in the market. There are several other competing products. Among those head and shoulders is considered to be the competitor who provides neck to neck competition. The tussle between the  big two  PG and UNILIVER has been causing ripples in the industry since the launch of its SUNSILK versus HEAD AND SHOULDER. Since its launch, HEAD AND SHOULDER has been under pressure due to the aggressive and powerful advertisement and pricing strategy of SUNSILK. However HEAD AND SHOULDER. , did not lag behind and adopted various strategies to reach today’s competitive position with SUNSILK. In spite of having similar segmentation and target market, both the products are positioned very differently in consumer’s minds. Although both are hair care, they promise different benefits. Sun silk shampoo will be using gender and age as the basis for segmentation. This segmentation is Demographic segmentation. Market segment of female of age 16-40 and above. Their main target market is females between the age group 16-40. But in their promotional activities, they cover the whole market. These segments are the best to ma ke accurate promotional strategies to earn the market interest. In the time when every young adult want to give him a new looks Sun silk offers family size bottle in 165rps. Change packing and size to attract new customers. Sun silk came with the idea to grab the market and to be superior in the market. Sun silk can targeting the lower class, which have lower income. Its innovative campaigns and pervasive ways of promotion made the consumers well aware about Sun silk. For head and shoulders it is based upon life style as well as customer Preference despite of their demography or geography. The core segments are Black hair, Anti-dandruff, Smooth hair. The target market for Head Shoulders are the Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair. Head and shoulders differentiate itself from other anti dandruff shampoos by the means of introduction of new element ZPT formula. Offers family size bottle in 220rps so that is the reason it is a hot product in brand conscious people. Head and shoulder successfully established itself as a strong brand Head shoulders targeting mainly high and middle class people. Belonging to PG give Head Shoulders and esteem in consumers mind. Head shoulders are targeting mainly high and middle class people. Belonging to PG give Head Shoulders and esteem in consumers mind. Market Segmentation, Target Market and Positioning of Market segmentation 1. Geographic segmentation: Geographically they can segment their market into smaller group like region, country size, density of area and climate. Firstly their main target is positioning in the minds of their target consumer. They are planning to bottle their product for Indian market so they can save time by this ready to drink system. Taaza geographic segmentation is urban and sub urban people of India. 2. Demographical Segmentation: Demographically their main target is the 18-35 age old people. There is no gender based specification but they decide to classify it age and class based; their green tea is healthy for all gender people. At a reasonable price any income people can buy their product. * Gender : Male , Female * Family size : 1-2, 3-4, 5 Above * Family life cycle : Married Unmarried * Income : 10000 above * Occupation : White collar service workers * Education : School, college University * Religion : All * Nationality : Indi 3. Psychographic Segmentation: Their product Taaza Green Tea is a product which can be easily consumed by all social class people. People from different life style and personality characteristics their green tea will give them relaxed and pleased mind with a healthy life. 4. Behavioral Variables: They will assure to their target customer about their products benefit sought, brand loyalty, product usage rate and readiness-to-buy stage. By this consumers attitude towards their product will become positive and they will try their product. Target Marketing Market segmentation reveals their firm’s market segment opportunity. Their firm now must evaluate the various segments and decide how many and which segment it can serve best. They now look at how their company evaluate and select target segments. After evaluating different segment their company must now decide which and how many segment it will target. Because buyers have unique need and wants, a seller could potentially view buyer as a separate target market. For their green tea they divided their product for different class. They want to use a differentiated marketing strategy and their company decides to target several market and designs separate offers for each. The company decided to produce separate types of green tea based on age, family, life-cycle, social class and lifestyle. Their company tries to know what kind or types of people want what kind of product. They want to evaluate the best or some of best types and then produce their different types of product. First time they produce the product for examine their segment and then if it is want they can change their product types. Positioning: Positioning is very important for their company because it is a new product and this is not common in their country. So positioning is very much important here if they can make a better position here so they can achieve their goal as soon as possible. Positioning Strategy: This is their new product and it is not familiar in their country so firstly they decide to use MORE FOR LESS positioning strategy. They give more benefit than the other competitors but their price is low because they want to attract the consumer about their product. It is first time for this product for this it offer this strategy but after establishing it can change its strategy. They cannot continue this strategy because it can make a loss for the company for this they will charge more prices or give less benefit after 1 or 2 years. Developing a Positioning Statement: To young, old, active, all class people who have to use tea regularly; TAAZA GREEN TEA is the tea that gives you more energy, strong nests, pother than any other brand because it has high evel of quality. Advertisement Analysis: Market research analysis is the systematic process of collecting, recording and analyzing fact about customer competition and market characteristics in relation to a particular product brand periodically. Market research analysis is a multifaceted tool, it can help create a current business analysis, make improvement on p roduct or service, exploit latent demand market before competition those, it can help in analyzing the various segmentation of the market. When Unilever makers of Taaza Yellow label Tea, introduced their Taaza brands new campaign you observe it now has on the pack a literature saying 100% Natural Tea. This new campaign which the customers are now eccentric about, the green branding philosophy, economically it only market research analysis that can reveal where the traffic are heading towards. No longer than other Tea makers in the market have jumped to join the newly embraced idea. Fig: Taaza Thanda Add Taaza is the world’s best-known and biggest-selling branded tea, and one of the major icons in Unilever’s global foods portfolio. Beneath its genteel exterior lies a surprisingly potheyrful product. It is the company’s food and beverage brand with sales of around a year. Founder Thomas Taaza was the son of a humble shopkeeper who transformed himself into a grocery millionaire before he was 30, establishing tea plantations and food factories worldwide. Over a century later, Taaza is far and away the world’s best-selling tea, a household name in more than 110 territories worldwide. Unilever’s regional tea brands include PG Tips and Brooke Bond in the UK, Red Label in India, and Bushels in Australia. The company also produces ready-to-drink Taaza Iced Tea, mainly through a global partnership with PepsiCo /Unilever Partnership. Competitor Analysis Taj Mahal Tea Born: 1966 Brand: Brooke Bond Taj Mahal Tea Company: HLL Agency: O;M Brand Count: 101 Fig: Saif Ali Khan Taj Mahal Add since 2006 Taj Mahal’s first brand ambassador, Ustaad Zakir Hussain, is a symbol of excellence in the field of music. Through his rigor, perfection and talent exemplifies the greatness of Taj Mahal. The brand’s current ambassador, Saif Ali Khan, with his sophistication, modernity and refinement compliments the world of Taj Mahal. Since 2006, Saif Ali Khan is the brand ambassador. Tajmahal tea was positioned by HLL as the best tea. This † hazaron me ek† tea was promoted using the baseline â€Å"Wah Taj† and endorsed by the table maestro Ustad Zakeer Hussein. The brand was consistent in using the same promotional strategy and the baseline. But in 2003 the much popular baseline was changed to â€Å"Sabse Khas Taj Ehsas† from the famous and simple â€Å"Wah Taj†. 006 saw the brand going back to the same famous positioning â€Å"Wah Wah Taj† with an additional â€Å"Wah†. Key facts * Taj Mahal was launched in 1966 by Brooke Bond. * Ustad Zakir Hussain, the table maestro was the brands ambassador for over a decade, exemplifying both discernment as they’ll as the pursuit of excellence. * Taj Mahal is the most premium brand of tea in the Indian market. * It was the first brand to launch tea bags and is the only tea brand in India to be sold in Vacuum sealed packs. * Since 2006, Saif Ali Khan is the brand ambassador. Market Segmentation, Target Marketing and positioning of Market Segmentation: The segmentation of the fairness cream space can be achieved using the traditional variables of age, income and gender. These demographic variables give a crude description of the segmentation space. To delve deeper, they propose to use behavitheiral variables such as main benefits of product sought, behavitheirs, personalities and lifestyles. The demographic segment that Fair Lovely targets can be summarized as follows: Income segmentation: Middle Class and Upper class Age segmentation: 17 – 30 years Demographic segmentation: For women Fair Lovely and Menz Active for Men Due to paucity of research data, the behavitheiral framework they propose is one the team came across. The behavitheiral segmentation is as follows:- Main Benefits Sought, Brand, Affordability, Skin Suitability, All purpose skin cream, Special ingredients and results Behavitheiral Characteristics, High end brand users, Heavy users, and Easy availability of product Information seeking Lifestyle Characteristics, Image conscious, Value oriented, Perfectionist, Analytical Target Marketing: Target Products of Fair Lovely, Perfect Radiance, Fair Lovely Oil Control, Fair Lovely basic product, Fair Lovely Multivitamin, Ayurvedic The Vanity Buyer, being more brand-conscious, prefers the high-end fairness products. Also, Fair Lovely does not cater deeply to the Price Sensitive Buyers. The brand actively targets the Finicky, Lazy and Inquiring customers. In the demographic variables, the brand targets the Rs. 3-7 Lakh income and 17-30 years age group most aggressively. Positioning: Fair Lovely is an iconic product in the Hindustan Unilever table. Since its launch in 1976, it has evolved into a brand in three very distinct phases each characterized by different positioning strategies. Although the product is a fairness product and is relatively limited in scope of positioning, the nuances in market positioning clearly indicate the changing thinking of the customer and Fair Lovely’s strategy of closely tracking this thinking. The first phase which begun with the brand’s introduction in India rested on the basic premise that women desired fairer skin to appeal to men and improve their matrimonial prospects. It delivered an 8-theyek fairness promise which was a strategy aimed at penetrating faster into the hitherto untapped commercial fairness market. The value proposition during this phase therefore clearly focuses on this matrimonial point and could be summarized as ‘Use this cream to get fairer and appeal to the man of their life. ’ The second phase centered more on the younger confident and mature college-going woman who wished for advanced methods for skin care and fairness over traditional techniques like haldi, kesar, etc. The final phase in the brand’s positioning evolution focused more on the psyche of the female customer. It appealed to the modern women who wished for fairness not for marriage, but for success and a personal achievement sense. It thus understood that the modern day woman would fund her own purchase, with the growing working woman population. The idea of the third stage which continues till date, builds on the principal that using Fair Lovely leads to fairness, which in turn leads to confidence. This confidence is responsible for personal and professional success leading up to a contented Indian woman. Advertisement Analysis Fair and Lovely shows in their commercial adds how a simple girl became famous. In add 1 in India (often referred to as the Air Hostess advertisement) â€Å"shotheyd a young, dark-skinned girl’s father lamenting he had no son to provide for him, as his daughter’s salary was not high enough – the suggestion being that she could not get a better job or get married because of her dark skin. The girl then uses the cream [Fair Lovely], becomes fairer, and gets a better-paid job as an air hostess – and makes her father happy†. In a Fair Lovely advertisement aired n Malaysia, a train attendant fails to catch the attention of her love interest, a businessman who buys a ticket from her every day, until she appears one day with fairer skin as a result of using Fair Lovely Unilever has follotheyd a similar advertising strategy for Fair Lovely in all the countries where it is sold. Advertising is a major element of its marketing mix, although the exact am unspent on advertising is a proprietary secret. It is reported that Unilever spent $7 million on advertising Fair Lovely in Bangladesh, a much smaller market than India in India; it was among the most advertised brands during the World Cup in 2002. Fair Lovely’s heavily aired television commercials typically contain the message of a depressed woman with few prospects that gains a brighter future by either attaining a boyfriend/husband or a job after becoming markedly fairer, which is emphasized in the advertisements with a silhouette of her face lined up dark to light. It is interesting to ote that in the print and TV advertisements, as the woman becomes ‘whiter’ she also becomes noticeably happier! (Some recent TV advertisements can be seen on the they site YouTube. ) Such advertisements have attracted much public criticism, especially from women’s groups, in many countries from India to Malaysia to Egypt. Brinda Karat, General Secretary of the All India Democratic Women’s Congress (AIDWC), cal ls the Fair Lovely advertising campaign Figure 1 Add No. 1 â€Å"Highly racist† (BBC News, 2003). The Air Hostess â€Å"advertisement is demeaning to women and it should be off the air. † Karat calls the advertisement â€Å"discriminatory on the basis of the color of skin,† and â€Å"an affront to a woman’s dignity† (Leistikow, 2003). The AIDWC campaign culminated in the Indian government banning two Fair Lovely advertisements, including the notorious Air Hostess advertisement, in 2003. RavShankar Prasad, India’s Information and Broadcasting Minister said â€Å"I will not allow repellent advertisements such as this to be aired† (Luce and Merchant, 2003). Fair Lovely cannot be supported because the advertising is meaning to women and the women’s movement,† the minister said (Doctor and Narayanswamy, 2003). The ban solely applied to two specific commercials in India. Hotheyver, Fair Lovely continues to run other advertisements with similar messages in India with little apparent change. â€Å"They want stricter controls over these kinds of ads,† says Senator Jaya Partiban, President of the national women’s wing of the Malaysian Indian Congress (Prystay, 2002). Those [Unilever] ads are incredible,† says Malaysian social activist Cynthia Gabriel. â€Å"Whitening creams are capitalizing on a market that’s quite racist and biased toward people who are lighter† (Prystay, 2002). Unilever insists it never meant to convey a message that could be interpreted to have racial undertones. In add 2 a simple middle class girl who used to commentary in her area cricket match, one day her elder sister gave her a fair and lovely. In a month she got fairness in her face and she got a chance to do commentary in a national match. Unilever’s Response Unilever has countered the criticism it has received for its Fair Lovely advertisements by saying that complexion is one of the Asian standards of beauty and that it is a dimension of personal grooming: â€Å"A they’ll-groomed person usually has an advantage in life† (Islam et al, 2006). Arun Adhikari, executive director for personal products at HLL, suggests that the company has not done anything wrong, â€Å"†¦historically Fair Lovely’s thoroughly researched advertising depicted a ‘before and after effect. The current commercials show a negative and positive situation. They are not glorifying the negative but they show how the product can lead to a transformation, with romance and a husband the pay-off† (Luce and Merchant, 2003). HLL theynt a step further in defending its advertising strategy. After the Indian government banned two Fair Lovely commercials in 2003, the company was unrepentant and argued that its Fair Lovely commercials they’re about â€Å"choice and economic empotheyrment for women† (Luce and Merchant, 2003). Hammond and Prahalad (2004) clearly buy this argument, and use exactly the same words when they say that the poor steeper woman who uses Fair Lovely â€Å"has a choice and feels empotheyred†. As discussed above, women’s movements obviously do not buy this argument. This is not empotheyrment; at best, it is a mirage; at worst, it serves to entrench her disempotheyrment. The way to truly empathy a woman is to make her less poor, financially independent, and better educated; social and cultural changes also need to occur that eliminate the prejudices that are the cause of her deprivations. If she was truly empotheyred, she would probably refuse to buy a skin whitener in the first place. Competitor Analysis Olay Olay is a product that is produced and manufactured by the they’ll known company Oil of Olay. It is a line that was developed by Oil of Olay and it is the netheyst anti-aging products from this company. To most consumers, Olay is better known as a maker of general skin health products such as moisturizers, cleanser, etc. While Oil of Olay is a commonly known brand, it also appears to have nothing more than common ingredients in its wrinkle fighters. Although it may be considered to be innovative to combine something that provides instant results along with something that will be good for long lasting results, it doesn’t do any good to do this if there is no proof that it can work. Not only that, but this product has more sun block in it than is necessary. This would be okay if they they’re trying to sell sunscreen, but there is more proof available for the sun block ingredients than there is for the anti-wrinkle agents that are included in this product. They feel that most women would probably like a little more proof before t hey decide to purchase this product. Marketing research managers interact with customers to define problems and identify the information needed to resolve them their research manager designed research projects prepare questionnaires and samples analysis data prepare reports and present their findings and recommendations to management he must understand statistics consumer behavior psychology and sociology. Using research they are identifying the specific feature and benefits that are target market segment values. Feedback from market tests surveys and focused groups will help us to develop the Olay soap. They are also measuring and analyzing customer, attitude towards competing brands and products. Brand awareness research will help us to determine the effective and efficacy of their messages and media. Finally they will use customer satisfaction studies to gauge market reaction. Market Segmentation, Target Marketing and positioning of: In order to develop a marketing strategy, it is very important for company to understand its target customers. If the company can understand its customer then only it can communicate itself to their consumer Market. Better you know about their consumers, more effectively you could communicate and market them. LUX has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products to female. Now they are segmented LUX to male. Market Segmentation: Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market into small segments is to make it simple to address the needs of smaller groups of customers and try to manufacture different products according to their consuming habits. Particularly it is done according to the people who have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. 1) Demographic Segmentation: Female Lux has been, since its introduction seen as soap for women. Lux as a brand symbolizes beauty. The Lux ads has hosted a bevy of film stars such as from Madhubala, Babita, Hema, Karisma to Kareena all endorsing the goodness of Lux over generations. This was done in order to attract women who wanted to look and feel like the stars they idolized. 2) Geographic Segmentation: Urban and Sub urban – Upper middle and middle class people. Lux is leading soap of Bangladesh. So they segmented lux in rual or urban areas of Bangladesh so that all urban or sub urban upperclass and middle class people of Bangladesh can use lux shop. 3) Income segmentation: Middle income group One of the essential characteristic of an FMCG product is an affordable price which is very important for its fast sales. It’s the meeting point of demand for a product and its price that decide whether the product will sell or not. And the demand for a product is highly dependent on the income of the customer. Lux is not very costly toilet soap. Its price varies from 30tk. Therefore its target market starts from the middle income group. 4) Age Segmentation: 16-35 years Lux is seen to mainly attract customers that fall within the age group of 16 to 35. In order to cater them, Lux comes up with new and interesting variants. One of the latest entrants, Lux Crystal Shine is mainly targeted at the youth. So is the Black Provocateur which symbolizes boldness. Another example is the chocolate variant lux which was a novel idea. All these are introduced to catch the attention of the youth. Target Marketing: Concentrated Marketing: Lux target is female customers. They always attract women’s towards their products. They analysis woman’s expectations, needs. And they always try to solve those need and expectations. Lux always use world famous actress in their promotional adds so that woman’s can feel like a star and buy their products. But in 2005 lux introduce male brand ambassador Mr. Shah Rukh Khan. As a result many boys they’re started using lux shop. So they can see lux is now targeted male customers. Positioning: It was positioned as beauty soap in Bangladesh has since used successful film actors of the time such as, Ashwaria Rai, Prianka Chopra and Kareena Kapoor in India. Bipasha Hayat, Shomi Kaysar, Suborn Mustafa to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap coltheir, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of smothery gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited and the competition at bay. What has not changed is the consistency in its communication and its positioning. Its tag lines—if it’s good enough for a film star, then it’s good for you too to play with beauty—have conveyed the same message over the years. It taps into an emotion very close to humanity’s basic need—social interaction. The brand has always hired celebrities when they have reached a certain height rather than using them at the start of their careers. This has helped the customers to relate to their idols on screen. From being a soap for the stars, Lux has recently started positioning itself in such a way that the ordinary woman can relate to the brand. The advertisements show not the star, but the actress in the character of an ordinary girl or woman, which any woman can identify with. This positioning has helped the brand in striking a chord with the target consumers. Lux created a good position in buyers mind, by promotion, packaging and price. Lux is always promoting their product in a different way. And improve their product in affordable price with high branding. Lux is the leading shop in Bangladesh. Lux is the largest skin cleansing brand in the country with a value share of 41% in 2009. In fact Lux in Bangladesh has the highest market share in Unilever world. More than Nine in every Ten Bangladeshi consumers enjoy the luxurious bathing pleasure of Lux during the ctheirse of a year. This strong association with consumers has led to Lux becoming one of the most trusted respected brands in the country. Amidst strong competition from all beauty soaps, Lux has retained its leadership through strong differentiation and consistently sharp positioning on beauty stardom. No soap brand could claim to be more inspirational for the Bangladeshi consumers than Lux – ‘the beauty soap of super stars’. For last one decade Lux has continuously grown its market share with continuous new news through innovation and communication. In the last three years (2007 to 2009) Lux has gained 10% market share. The major growth driver for Lux has been the superior products with nationwide distribution covering all price segments and world class communication around the core proposition of beauty. Advertisement Analysis Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. Ads can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. Lux is always use biggest stars of their time. If a movie star use a product then it is good enough for customers to be a user of that product. Because every common girl wants be look like her favorite actress. When she looks at TV or newspaper her idol is using lux beauty shop then she will started to use it. Lux target is making a feeling in all common girls that she could be look like those superstars. LUX ADVERTISEMENTS THROUGH THE AGES Figure 2 Aishwarya Rai in Lux Figure 3 Prianka Chopra in Lux add Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to their beauty, an announcer of their stardom, advertising campaigns on Lux have featured film stars across the nation, promising their beauty and complexion to ordinary women. With top movie and TV stars both in Bangladesh and India having endorsed the goodness of Lux over generations, it was natural that the brand has built equity as the best beauty soap in Bangladesh and all over the world. Lux wagon started nearly their decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Saira Banu, Hema Malini, Zeenat Amaan, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwarya Rai and Kareena Kapoor. And Soborno Mostofa, Bipasha Hyyat, Shomi Kaysar, Afsana Mimi, Mahzabin in Bangladesh is becoming a Lux ambassador. The brand has outlasted much soap. From the beginning, Lux became a household name across the country. In 2005 Lux is brook their old tradition and they are targeting in male customers also. They say that lux is not only for girls boys can also be user of lux. So they thought to promote this concept they need a male brand ambassador. And Mr. Shah Rukh Khan is the best option for this. They use Mr. SRK in this add. So that the male consumer whose are a big fan of Shah Rukh Khan started using Lux. Figure 5 Shah Rukh Khan in Lux add Figure 6Katrina Kaif in Lux add The add shown in the below was first aired on TV in 2008. In this add we can see that Lux is introducing with new Lux purple. Brand ambassador is Katrina Kaif. We can also see that when Katrina enters in a party everyone is looking at her for her bright and soft skin and her seductive smell. So boys are wants to dance with her. Basically in this add Lux wanted to tell their target customers is that new Lux purple has beauty oil that can make your skin more soft and bright and it has a very seductive smell. Competitor Analysis Keya super beauty soap Born: 1997 Market Share: Has 10% (Tk 72 core) market share in the bathing soaps category, Has 18% market share in the bathing soaps category Keya’s TG is urban sub-urban upper to lotheyr middle class people. This category is the 2nd largest population of domestic market. As theyll as Keya is trying to capture international market like Nepal, India etc. Recently Keya Cosmetic Ltd started losing local market share to Unilever and Square. Due to implementation changed in Keya’s marketing strategy, the volume of local sales decreased and export sales slightly increased. Keya Cosmetics obtained a good position in the buyers’ mind through better product attributes, price and quality, offering the product in a different way than the competitors do . The company offers improved quality of products in the industry at an affordable price. This helps to position the product in the buyers’ mind as the best quality beauty soap made locally. Since in the beauty soap industry all products are of same price Keya cannot provide its consumers with better price but it is in a great position in reference with its fragrances. It provides a unique fragrance different from competitors Marketers often use price/ quality characteristics to position their brands. One way they do it is with ads that reflect the image of a high-quality brand where cost, is considered secondary to the quality benefits derived from using the brand. How to cite Stp Analysis of Unilever, Essay examples

Sunday, December 8, 2019

Challenges Of Cloud Computing At BDG †MyAssignmenthelp.com

Question: Discuss about the Challenges Of Cloud Computing At BDG. Answer: Introduction Cloud computing is a buzzword in the market of disruption where new technologies and new models of delivering technologies are emerging. Cloud is another new way of delivering computer services that refers to on-demand, self-service access to software on Internet infrastructure that permits users to access anything on the cloud from anywhere. There are numerous benefits offered by adoption of cloud computing but at the same time there are numerous challenges. Its more than a decade that cloud service model has been introduced but still it is not adopted widely (Avram, 2014). The purpose of this report is to discuss about how the organizations can evaluate the benefits and challenges of cloud computing and decide for themselves. It will also talk about how adopting cloud solutions will help the BDG with respect to the issues faced by it currently followed by cloud risks and finally recommending appropriate CSPs (Cloud service providers) to them. It is expected that this report would h elp to overcome the dilemmas around the use of cloud computing. Investigate how organizations evaluate the benefits and challenges of Cloud adoption. Include specific examples from the literature. No doubt, cloud adoption is the flavor of today but it comes with the benefits and challenges and as a result of which, it becomes highly difficulty for the organization to assess its feasibility to know whether the benefits of cloud computing outweighs its challenges (Passerini, Slawinski, Villa, Sunderam, 2014). There are challenges like data security, compliance issues, privacy issues, data theft issues, building integrations between IAAS and SAAS if software does not provide infrastructural services, cost of data migration. The benefits are attractive pricing, high availability of servers, scalability and elasticity, high rerun on investment. One approach is to evaluate the benefits and challenges of Cloud adoptions is to conduct a pilot project because even the organization estimates all sorts of costs; pilot will actually give the confidence (Mamaghani, 2014). As part of pilot, first part is to identify the challenges with current systems, then to evaluate the various CSPs in terms of their capability, consider data migration activities cost and build a pilot project with smaller data. 1 pilot project will give the BDG entire set of new activities and task introduced by the Cloud adoption and retired activities after cloud adoption like no efforts for maintaining Database employees and so on (Son, Lee, Chang, 2014). BDG can then compare the cost and the benefits and continue the project if it finds more benefits as compared to challenges. Another approach is that organization should refers case studies from the similar industry and world leaders that are using cloud systems to evaluate their return on investment (Al-Ghifaili, Al-Mashari, 2014). This approach is similar to the approach of benchmarking in which the organizations learn from the system and processes of other organizations in the industry. Also, as per the research, Clouds computing models are highly economical as compared to the traditional on premise application because of the attractive pricing models offered by the Cloud Service providers (CSPs). For example, there are models like on-demand service, pay per use, metered by use and there is no upfront cost (Garg, Versteeg, Buyya, 2013). All this add up to better rerun on investment (ROI).Below is the more detailed analysis: Financial parameter Cloud models On-premise Balance sheet There is no entry in balance sheet because all payments are transactional. Hardware is asset Income statement Capture expenses part Depreciation asset part Upfront risk No upfront payment and benefits are matched as per cost structure Upfront financial risk with unclear return Expenditure Operational expenses only Operational and capital expense Cash Flow More cash flow friendly Zero Is cloud computing a solution to the issues raised? Why or why not? Yes, Cloud computing is definitely a solution for the issues that are faced by the BDG. Currently, BDG is majorly having 4 issues with their existing systems and below are the reasons why cloud computing is perfect solution for these issues at BDG: Currently, BDG is having ERP systems which mean that it is having hardware, servers, networks, storage installed on its premise. First of all, there is high cost of maintaining infrastructure for the IT systems and ERP systems also needs to be upgraded to deal with larger number of transactions which will further increase the cost for BDG. Using Cloud computing, BDG need not to maintain the complete hardware and infrastructure at their own premises but they can use them from the various vendors and pay them based on the usage. This means that scaling up and down will become quite easy for the company (Kovatsch, Lanter, Shelby, 2014). Also, For bringing down the cost of hardware, networks and servers, BDG can use Infrastructure as a service (IAAS) and for bringing down the software maintenance and upgrade costs, it can also go for Software as a service (SAA) where the service providers will take care of all the upgrades and the users can access the application using the browser witho ut need of installing anything in their system. Another issue is that BDG is planning to add 10 more branches which will further increase the technology infrastructure costs. With the adoption of cloud computing, adding or decommissioning any branches will be quite easy (Manvi, Shyam, 2014) and also does not incur much expense. It is because you do not need to pay upfront for buying the complete infrastructure for the new branches, you just need to increase the number of subscriptions of the cloud for the users at new sites. Thus, there will be huge cost savings as the cloud payment structure s quite flexible and organization can pay based on as you go model. 3rd issue faced by BDG is related to the timely availability of donors data and location tracking and communication. This issue mostly occurs because of the downtime of the ERP system. Cloud companies stores data at multiple places and also maintain backups in multiple servers and thus able to afford 99.99% time of availability because when 1 instance or primary server is down for maintenance, then the other or secondary servers are available to serve the users (August, Niculescu, Shin, 2014). Thus, cloud systems will improve the availability of data and provide timely access to donors data. Also, as current CRM systems are not integrated with social platforms, it makes difficult for the BDG to inspire young donors to donate blood. Today, both the cloud computing systems and social media platforms have become a buzz word in the society and both are views as a standalone technology but the reality is different. The sales and marketing team may be able to generate the leads from the social media but they also need to access the enterprise data to generate and provide appropriate quotes and lead time to the leads. Thus, Collaborated and integrated view will really add value for the organization. There are cloud products like SAPs sales on demand and Chatter by salesforce vendor that integrate the enterprise data be it on premise or on cloud with the social media platforms (Tang, 2016). If BDG is able to integrate its CRM systems with the social media platforms, it becomes quite easy for an organization to recruit young people for donating blood. Explain the cybersecurity risks of moving to the Cloud for BDG. What would you recommend to deal with these risks? Compliance risks: The main risk is that the BDG does not know the location where its data is stored when it is stored in clouds. It is because different CSPs (Cloud service providers) prefer to stores the data in different ways like data center or disk farm which may or may not be in your country. Also, even if the primary server/cloud is located in your country, there is possibility that its backup server is located in some other country. For example, Singapore is located at strategic location such that it is mostly safe from environment calamities and as a result of this many organizations and bank prefer to have 1 copy of their data back up in that country. But this issue with this data storage in different countries is that there are many government laws that prohibit the data of any organization from going out of the country. In Switzerland, all banks and financial firms have to keep data within the borders of the company and thus they prefer to have their in House servers to co mply with the policy (Paquette, Jaeger, Wilson, 2010). Data Misuse by Vendor: Another important issue is of privacy. Cloud service providers will access to private data like customers, their profiles which can be used for marketing purpose and that too when Google provider also have products like Google AdWords and Google AdSense and their main business is to show customize advertisements to each person based on their profile (Shayan, Azarnik, Chuprat, Karamizadeh, Alizadeh, 2014). Amazon can also use data for organizing its E-commerce strategy. Data portability and removal risks: Once the data is put into the cloud, it will be difficult to remove it. Even it is deleted, recycle bin is maintained in the cloud and no one knows if there is anything called data shredder that will permanently remove the data from the cloud (Peng, Dutta, Choudhary, 2013). Otherwise, when the contract ends, cloud vendor still have access to private data. Other Security issues: Clouds are much more vulnerable to confidentiality attacks by intruders as compared to when the data is hosted within the organization and protected by its firewall. Other issues are Identity Access Management, Business continuity, operational integrity, data protection, disaster recovery and so on (Kim, Kim, Lee, Lee, 2009). Recommendations for dealing with risks: The ways various providers like Google stores the data and maintain its copies and backups across huge interconnected mesh of datacenters that it becomes impossible to know the location of data and thus puts organization on higher of risk of non-compliance. The recommendation to overcome this issue is that CSPs should be more transparent about where they are starting the data and clear clause in the contract that any financial penalty or any other due to non-compliance will be the responsibility of the Cloud service providers and not BDG (Bhardwaj, Jain, Jain, 2010). BDG can also ask from CSPs about how they will ensure that the BDGs data is not used for marketing purposes and if anything found suspicious or wrong, there will be penalty (Wei, Blake, 2010). Also, BDG must ask the CSPs about what is its strategy about all these security issues like Business continuity, data protection and add relevant clauses in the contract. Recommend to Dr White an appropriate service solution for adopting Cloud and suggest suitable Cloud Computing Vendors There are numerous vendors like Microsoft, Oracle, Amazon Web services (AWS), IBM that offers cloud services however there is difference in services. AWS and Microsoft Azure focuses mainly on IAAS services i.e. storage, servers capabilities (Dilon, Wu, Chang, 2010). Now, if the BDG wants to run its applications on the cloud, it needs to have SAAS. Now, if the current ERP BDG is using is having cloud capability, it can use that ERP at AWS. But the biggest risk in such cases is that AWS and Microsoft are incomplete clouds in a sense that they offer mainly storage services while BDG wants to run its applications also so if the go for 2 vendors one for SAAS and other for IAAS, there can be integration and compatibility issues that can delay the project and increase the costs (Luo, Jin, Song, Dong, 2011). Oracle is one of the cloud vendor that has a complete stack and also has Oracle Fusion ERP. It is recommended that BDG should select Oracle that have complete suite of clouds i.e. IAAS , PAAS and SAAS and there is no need to build integrations (Subashini, Kavitha, 2011). Salesforce.com is a huge hit in the market because it does not push customers to move their existing systems like Oracle, SAP to cloud but instead it is a complete system in itself providing SAAS and IAAS services. Oracle and Salesforce are recommended vendors but salesforce.com only provides CRM capability. Thus, it is recommended that BDG should use both Oracle and Salesforce.com systems. Amazon and Microsoft Azure are more suitable for those organizations that are looking to build their own In-house custom application. It is recommended that the organization should select the vendor after a thorough discussion with internal and external stakeholders. It would ensure that the effort and time is not wasted to manage the change within the organization. Conclusion and Recommendations Like any other technology or delivery model, Cloud computing also has its pros and cons. On one side, it provides lot of benefits but there are also various risks associated with it. However, as far as issues at BDG are concerned, clouds computing will be a best choice. This is the age of cloud computing and cloud yet has to reach its full potential. Business leaders like Microsoft, Google, Oracle, Amazon, and IBM already have invested heavily and still working to make its implementation more risk free and compliant to laws. Also, IAAS provides storage and suitable for organizations who are looking to develop their own custom application. BDG already has ERP systems and if it goes for IAAS and storage for other party, there can be issues like integration and so on. Thus, Oracle vendor which has complete house stack is recommended. References Al-Ghofaili, A. A., Al-Mashari, M. A. (2014, August). ERP system adoption traditional ERP systems vs. cloud-based ERP systems. In Innovative Computing Technology (INTECH), 2014 Fourth International Conference on(pp. 135-139). IEEE. August, T., Niculescu, M. F., Shin, H. (2014). Cloud implications on software network structure and security risks. Information Systems Research, 25(3), 489-510 Avram, M. G. (2014). Advantages and challenges of adopting cloud computing from an enterprise perspective. Procedia Technology, 12, 529-534. Bhardwaj, S., Jain, L., Jain, S. (2010). Cloud computing: A study of infrastructure as a service (IAAS). International Journal of engineering and information Technology, 2(1), 60-63. Dillon, T., Wu, C., Chang, E. (2010, April). Cloud computing: issues and challenges. In Advanced Information Networking and Applications (AINA), 2010 24th IEEE International Conference on (pp. 27-33). Ieee. Garg, S. K., Versteeg, S., Buyya, R. (2013). A framework for ranking of cloud computing services. Future Generation Computer Systems, 29(4), 1012-1023. Kim, W., Kim, S. D., Lee, E., Lee, S. (2009, December). Adoption issues for cloud computing. In Proceedings of the 7th International Conference on Advances in Mobile Computing and Multimedia (pp. 2-5). ACM. Kovatsch, M., Lanter, M., Shelby, Z. (2014, October). Californium: Scalable cloud services for the internet of things with coap. In Internet of Things (IOT), 2014 International Conference on the (pp. 1-6). IEEE. Luo, J. Z., Jin, J. H., Song, A. B., Dong, F. (2011). Cloud computing: architecture and key technologies. Journal of China Institute of Communications, 32(7), 3-21. Mamaghani, F. (2014). AN ANALYSIS OF COSTS, BENEFITS AND RISKS OF CLOUD COMPUTING. Journal of International Management Studies, 14(3). Manvi, S. S., Shyam, G. K. (2014). Resource management for Infrastructure as a Service (IaaS) in cloud computing: A survey. Journal of Network and Computer Applications, 41, 424-440. Mller, S. D., Holm, S. R., Sndergaard, J. (2015). Benefits of Cloud Computing: Literature Review in a Maturity Model Perspective. CAIS, 37, 42. Pahl, C., Xiong, H., Walshe, R. (2013, September). A comparison of on-premise to cloud migration approaches. In European Conference on Service-Oriented and Cloud Computing (pp. 212-226). Springer, Berlin, Heidelberg. Paquette, S., Jaeger, P. T., Wilson, S. C. (2010). Identifying the security risks associated with governmental use of cloud computing. Government information quarterly, 27(3), 245-253. Passerini, T., Slawinski, J., Villa, U., Sunderam, V. (2014, March). Experiences with cost and utility trade-offs on iaas clouds, grids, and on-premise resources. In Cloud Engineering (IC2E), 2014 IEEE International Conference on (pp. 391-396). IEEE. Peng, G. C. A., Dutta, A., Choudhary, A. (2013, October). Exploring critical risks associated with enterprise cloud computing. In International Conference on Cloud Computing (pp. 132-141). Springer, Cham. Shayan, J., Azarnik, A., Chuprat, S., Karamizadeh, S., Alizadeh, M. (2014). Identifying Benefits and risks associated with utilizing cloud computing. arXiv preprint arXiv:1401.5155. Son, I., Lee, D., Lee, J. N., Chang, Y. B. (2014). Market perception on cloud computing initiatives in organizations: An extended resource-based view. Information Management, 51(6), 653-669. Subashini, S., Kavitha, V. (2011). A survey on security issues in service delivery models of cloud computing. Journal of network and computer applications, 34(1), 1-11. Tang, A. (2016). Up in the Cloud: Data and Security Concerns in Cloud Computing. Chicago Policy Review (Online). Wei, Y., Blake, M. B. (2010). Service-oriented computing and cloud computing: Challenges and opportunities. IEEE Internet Computing, 14(6), 72-75.

Saturday, November 30, 2019

Speech Recognition free essay sample

Speech is the vocalized form of human Harvery Fletcher and Homer Dudley communication. It is based upon the ?rmly established the importance of the syntactic combination of lexicals and signal spectrum for reliable identi? cation names that are drawn from very large of the phonetic nature of a speech sound. (usually about 10,000 different words) Following the convention established by vocabularies. Each spoken word is these two outstanding scientists, most created out of the phonetic combination modern systems and algorithms for of a limited set of vowel and consonant speech recognition are based on the  speech sound units. These vocabularies, concept of measurement of the (time- the syntax which structures them, and varying) speech power spectrum (or its their set of speech sound units differ, variants such as the cepstrum), in part creating the existence of many thousands due to the fact that measurement of the of different types of mutually unintelligible power spectrum from a signal is relatively human languages [1]. We will write a custom essay sample on Speech Recognition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page easy to accomplish with modern digital The speech is the quintessential form of signal processing techniques. Due the human communication, is what has drive increased on the processing power at the  the human race so far, talking about it on CPU on the modern computers this task technology is also and important subject become more and more every day, to study. On 1874, the experiments allowing to concentrated on the task of conduced by Alexander Graham Bell interpreting the speech and responding to proves that the frequency harmonics from actions from it than to await for an electrical signal can be divided, this processing the speech patterns. was the foundation that later on leads to The Problem with Automatic Speech the digitalization of the speech, entering. Recognition (ARS) is in writing computer  on the Speech Recognition era. programs that can comprehend a sound 1 wave and reproduced the same spectrogram or a spectrum analyzer, sequence of words that a person would though in vowels spoken with a high hear when listening to the same sound, fundamental frequency, as in a female or this means de? ne an association child voice, the frequency of the between the acoustic features of sounds resonance may lie between the widely- and the words people perceive. spread harmonics and hence no peak is visible. Speech Recognizers In 1952, Davis, Biddulph, and Balashek The ? st attempts to design systems for  of Bell Laboratories built a system for automatic speech recognition were isolated digit recognition for a single mostly guide by the theory of acoustic- speaker, using the formant frequencies phonetics. That is a sub? eld of phonetics measured (or estimated) during vowel which deals with acoustic aspects of regions of each digit [2], this system work speech sounds. Acoustic phonetics with the formant trajectories along the investigates properties like the mean dimensions of the ? rst and the second squared amplitude of a waveform, its formant frequencies for each of the ten duration, its fundamental frequency, or  digits, one-nine and 0, respectively. other properties of its frequency. These trajectories served as the spectrum, and the relationship of these â€Å"reference pattern† for determining the properties to other branches of phonetics, identity of an unknown digit utterance as and to abstract linguistic concepts like the best matching digit. phones, phrases, or utterances [3]. In another early recognition system Fry Another important term during the and Denes, at University College in process of speech recognition is the England, built a phoneme recognizer to formant o formants that in speech  recognize 4 vowels and 9 consonants. By science and phonetics, is used to mean incorporating statistical information about an acoustic resonance of the human allowable phoneme sequences in vocal tract. It is often measured as an English, they increased the overall amplitude peak in the frequency phoneme recognition accuracy for words spectrum of the sound, using a consisting of two or more phonemes, this through the supplying of the system with 2 previous entries or by basically training programming, in numerous variant forms the system to know the vowels and the as the Viterbi algorithm, this one is a  consonants by repetition as we do now dynamic programming algorithm for with the neural networks. This work ?nding the most likely sequence of marked the ? rst use of statistical syntax hidden states – called the Viterbi path – (at the phoneme level) in automatic that results in a sequence of observed speech recognition [2]. events, especially in the context of An alternative to the use of a speech Markov information sources and hidden segmenter was the concept of adopting a Markov models, has become an non-uniform time scale for aligning indispensable technique in automatic speech patterns. This concept started to speech recognition. In speech-to-text gain acceptance in the 1960’s through (speech recognition), the acoustic signal the work Speech Recognition by Feature is treated as the observed sequence of Abstraction Techniques by Tom Martin at events, and a string of text is considered RCA Laboratories in witch he recognized to be the hidden cause of the acoustic the need to deal with the temporal non- signal. The Viterbi algorithm   the uniformity in repeated speech events and most likely string of text given the suggested a range of solutions, including acoustic signal [4].  detection of utterance endpoints, which 4. Hidden Markov Model greatly enhanced the reliability of the The widespread popularity of the HMM recognizer performance and Speech framework can be attributed to its simple Discrimination by Dynamic Programming algorithmic structure, which is straight- by Vintsyuk in the Soviet Union, proposed forward to implement, and to its clear the use of dynamic programming for time performance superiority over alternative alignment between two utterances in recognition structures. As part of this a order to derive a meaningful assessment speech-recognition task is often  of their similarity. Others proposed taxonomized according to its different methods like dynamic time requirements in handling speci? c or warping, in speech pattern matching nonspeci? c talkers (speaker-dependent Since the late 1970’s, mainly due to the vs. speaker-independent) and in publication by Sakoe and Chiba, dynamic 3 accepting only isolated utterances or multiple acoustic features at a single ?uent speech (isolated word vs. point in time in a way that has not connected word). Systems based on previously been exploited in discrete- HMM have been demonstrated to be able  observation Hidden Markov Models. to achieve 96% word accuracy. These 6. Conclusion results sometimes rival human The DBN and HMM are the biggest ways performance and thus, of course, af? rm of working with Automatic Speech the potential usefulness of an automatic Recognition, those are the precursors of speech-recognition system in designated the neural networks that now a days are applications[7]. trying to make the switch of the old We also have to take in consideration systems that still pretty accurate. when we are talking about Hidden Markov Model, that this one is, one of the  most simple Dynamic Bayesian Networks, so using a more complex DBN we can achieve better result, just because the complexity found on those networks. Dynamic Bayesian Networks Over the last twenty years, probabilistic emerged as the method of choice for large-scale speech recognition tasks in two dominant forms: hidden Markov models (Rabiner b: Juang 1993), and neural networks with explicitly probabilistic interpretations (Bourlard Morgan 1994; Robinson Fallside 1991) [6]. This change is mainly due the fact that Dynamic Bayesian Networks are able to model the correlations among

Tuesday, November 26, 2019

Free Essays on Anna and the King

The story of Anna Leonowens, the strong minded, widowed British governess who travelled to Siam in the mid-1800's to educate the king's many children, has been told in film many times before. The most famous incarnation of this story is Rogers and Hammerstein's musical The King And I, in which Yul Brynner virtually made the role of the despotic but benevolent king his own, and its subsequent tv spin off. The story was previously filmed in 1946's non-musical Anna And The King Of Siam, and more recently as a bland animated musical. Director Andy Tennant, who magnificently reinvigorated the Cinderella story in the recent Ever After, takes the familiar story and breathes new life into the material in this lavish, epic version. Jodie Foster essays the role of the outspoken Anna, who arrives in Thailand from colonial India to educate the heir to the throne in modern concepts. She eventually charms and influences the king, anxious to maintain a delicate balance between tradition and the future, yet ensure his country's continued independence amidst colonial expansion into Asia. It is not clear whether Tennant, whose credits also include the bland romantic comedy Fools Rush In, was trying to create a lush epic in the David Lean tradition here, but his direction is a little uneven. The film's second half heads into boy's own adventure mode with its subplot involving an attempted coup and treachery threatening the palace. The intrigue is resolved in a spectacular, if contrived, climactic Bridge On The River Kwai-like confrontation. PhilaFlava: While Anna And The King explores broader themes of colonialism, tradition, and the clash of cultures, its treatment is nonetheless rather superficial. The film lacks enough dramatic confrontations and clashes between the headstrong Anna and the king to sustain tension and thus hold the audience's interest for its generous running time.... Free Essays on Anna and the King Free Essays on Anna and the King The story of Anna Leonowens, the strong minded, widowed British governess who travelled to Siam in the mid-1800's to educate the king's many children, has been told in film many times before. The most famous incarnation of this story is Rogers and Hammerstein's musical The King And I, in which Yul Brynner virtually made the role of the despotic but benevolent king his own, and its subsequent tv spin off. The story was previously filmed in 1946's non-musical Anna And The King Of Siam, and more recently as a bland animated musical. Director Andy Tennant, who magnificently reinvigorated the Cinderella story in the recent Ever After, takes the familiar story and breathes new life into the material in this lavish, epic version. Jodie Foster essays the role of the outspoken Anna, who arrives in Thailand from colonial India to educate the heir to the throne in modern concepts. She eventually charms and influences the king, anxious to maintain a delicate balance between tradition and the future, yet ensure his country's continued independence amidst colonial expansion into Asia. It is not clear whether Tennant, whose credits also include the bland romantic comedy Fools Rush In, was trying to create a lush epic in the David Lean tradition here, but his direction is a little uneven. The film's second half heads into boy's own adventure mode with its subplot involving an attempted coup and treachery threatening the palace. The intrigue is resolved in a spectacular, if contrived, climactic Bridge On The River Kwai-like confrontation. PhilaFlava: While Anna And The King explores broader themes of colonialism, tradition, and the clash of cultures, its treatment is nonetheless rather superficial. The film lacks enough dramatic confrontations and clashes between the headstrong Anna and the king to sustain tension and thus hold the audience's interest for its generous running time....

Friday, November 22, 2019

Indicating Possession in Spanish

Indicating Possession in Spanish Many of the structural details of the English language - the parts of speech, punctuation, and even the addition of s or es to make words plural - have correlating structures in Spanish. But one common structure - the addition of an apostrophe followed by an s  - to indicate possession  does not. So if you are going to indicate possession, whether literal or abstract,  in Spanish, here are three ways you can do it: Possessive Determiners Possessive determiners are often classified as a type of adjective, the equivalent of such English words as my and your. Like other Spanish adjectives, they need to match the noun they refer to in number and gender. Here are the possessive determiners of Spanish along with a sample sentence for each: Mi, mis (my, mine): Mi gato es muy peludo. (My cat is very hairy.)Tu, tus (your):  ¡Tus hijas y yo te necesitamos! (Your daughters and I need you!)Su, sus (your, his, her, their, ones): Su casa es su mayor inversià ³n. (Your  house is  your  biggest  investment.)Nuestro, nuestra, nuestros, nuestras (our):  ¿Hay limpieza à ©tnica en nuestro paà ­s? (Is there ethnic cleansing in our country?)Vuestro, vuestra, vuestros, vuestras (your): Me interesarà ­a saber ms sobre vuestro perro.  (I would be interested to know more about your dog. Vuestro and its forms are seldom used in most of Latin America.) Using De If you are using a name or noun to refer to the person or entity that is in possession, the prepositional phrase of de followed by the noun is used, as in el libro de Juan, Johns book. A few examples: Ver el perfil de Pablo. (See Pablos profile.)Él no cree en el movimiento de mujeres. (He doesnt believe in the womens movement.)Es la madre de la estudiante. (She is the students mother.) It similarly is possible to indicate possession by using de followed by a pronoun, such as in de à ©l, but such usage is uncommon except when the use of a determiner would be ambiguous in the context. For example, if su libro (his, her, your or their book) would be ambiguous, we could say el libro de à ©l or el libro de ella (his book or her book). Possessive Pronouns and Long-Form adjectives Less common are the long form of possessive adjectives, which may be used as pronouns. They also may be used as adjectives following the noun. As with the determiners, possessive pronouns and adjectives much the possessed items or persons in number and gender.  These forms are as follows: mà ­o, mà ­a, mà ­os, mà ­as (my, mine).  El coche  mà ­o  consume mucha gasolina. (My  car consumes much gasoline.tuyo, tuya, tuyos, tuyas (your, yours).  La cama roja es tuya.  (The red bed is yours.)suyo, suya, suyos, suyas (my, mine). Las computadoras eran suyas. (The computers were hers.)  nuestro, nuestra, nuestros, nuestras (our, ours). Los perros nuestros son muy diferentes. (Ours are very different.)vuestro, vuestra, vuestros, vuestras (your, yours; this plural familiar form is seldom used in Latin America). El regalo es vuestro. (The gift is yours.) Sample Sentences Showing Possession La casa mà ­a estaba toda quemada. Lo perdà ­ absolutamente todo. (My house was completely burnt. I lost absolutely everything. Mis pensamientos son los que me hacen sentir feliz o desgraciado. (My thoughts are what make me feel happy happy or miserable. Los retos de la vida son parte del viaje. (Lifes challenges are part of the journey.) La esposa del actor rompià ³ el silencio sobre los escndalos. (The actors wife broke her silence about the scandals.) la complejidad del ojo humano es increà ­ble. (The human eyes complexity is unbelievable.) En la creacià ³n de su imagen profesional, su actitud puede contribuir de forma positiva o negativa. (In the creation of your professional image, your attitude can contribute in a positive or negative way.) Su reputacià ³n puede sufrir ataques desde cualquier rincà ³n del mundo. (Ones reputation can come under attack from any corner of the world.)  ¿Cules son las diferencias tuyas con las otras candidatas? (What are your differences from the other candidates?) Ya se han muerto todas las esperanzas mà ­as. (All my hopes have died.) Era la ocasià ³n perfecta para explicar mis creencias. (It was the perfect time for explaining my beliefs.) Durante aquellos primeros aà ±os, la inteligencia de Einstein comenzà ³ a manifestarse. (In those early years, Einsteins intelligence began to show.)

Thursday, November 21, 2019

Establishing a Utility Corner Essay Example | Topics and Well Written Essays - 750 words

Establishing a Utility Corner - Essay Example Vision statement of course depicts the sincerity with which we intend to take our customers because investment in smiles gets satisfaction in return. Our vision statement is "We care for your comfort and value your time". Youth: This segment is the most vibrant market of all for couple of reasons. One, the youth of the day has become very demanding. Second, the youth is very much quality conscious. Third and most important, the growing trend of handing over the reins of business to young workers is giving rise to increasing number of young managers and CEOs. Family: With increasing trend towards nuclear family, quality time with family has become a rare commodity. Kids are taken care of by crches with both parents working. Therefore weekends are particularly very important for such family outings and our store has to try its level best to invite such families. Business Community: Business community requires an ambience where it can invite potential clients/ customers and seal a deal over lunch. Therefore, such sessions (generally long sitting sessions) are very helpful for a successful utility store. This community at times requires a small meeting cum demo room and some office support, which has to be taken care of by our business establishment. It is worthwhile here to mention that while we are starting off with a new business, there must be couple of others in the market having similar business and attracting similar customers. Established businesses have some loyal customers as well. We need to attract such customers with lucrative offers. For example; Youth can be attracted with discount schemes, combo offers (like buy one get one free etc.), loyalty bonuses, special attraction for the students of colleges/ schools. Such promotional schemes help attract the customers. It becomes the duty of the management to put in full use the concepts of Customer Relationship Management (CRM). Families can be attracted with better bargains for kids, innovative marketing schemes (like special packages for grand parents, weekend programmes/ competitions/ contests for kids etc. The business community is the most difficult one to invite with such bargains. This 'formal class' requires one-to-one meeting with officials and offering them better bargains and scores of incentives to switch loyalties. Comparison charts and statements are a perquisite for such missions with business leaders. Each business group requires a different set of persuasion technique. Competition is in fact a very important part of a market driven economy. This encourages the business commun

Tuesday, November 19, 2019

Crime and Law enforcement (Do the UK police discriminate against Essay

Crime and Law enforcement (Do the UK police discriminate against ethnic minority groups) - Essay Example belonging in ethnic minority groups would not be regarded as acceptable especially in countries, like the United Kingdom, where the protection of equality among all the people in the country is one of the governmental priorities. In order to understand and evaluate the behaviour of British police towards the ethnic minority groups, it would be necessary to refer primarily to the general context of these groups within the national territory (percentage of population, main activities and involvement in criminal actions and so on). The existing legislation related with these groups should be also mentioned ensuring that the principle of equality is applied on all the aspects of life of people with the particular origin. It should be noticed that a major problem regarding the evaluation of the British police practices towards the people of ethnic minority groups is the fact that no recent data are available in relation with the presence of these people in the British population. Probably because a long process is required for the retrieval of the relevant info, the last available data on the percentages of ethnic minority groups in various aspects of British life refer to 2004. A series of photos people of ethnic/ minority groups in Britain is presented in the Appendix section (Figures 2-4). The presence of ethnic minority groups can be characterized as limited. In fact, in accordance with the most recent evaluation of the origin of people living in UK (in 2001) it was estimated that ‘92.1 per cent of the UK population described themselves as white (though not necessarily British); the remaining 7 per cent  (4.6 million) belonged to non-white ethnic minority groups’ (ESRC, 2007, online report). However, in the years that followed it would be normally expected that this percentage has been differentiated – the percentage of ethnic minority groups in UK is expected to having been increased. In the percentage mentioned above the level of Asian people is rather

Saturday, November 16, 2019

2.5 work file Essay Example for Free

2.5 work file Essay Directions: Complete the food safety interactive quiz. Use the information from the interactive quiz to complete the following responses regarding food safety practices. For each of the following food safety practices, share at least 2 statements from the interactive quiz. Be sure to put these statements in your own words and explain why they are helpful in preventing food borne illness. An example would be: When dining from a buffet, make sure hot food is hot and cold food is cold. Food that is 40 – 140 degrees Fahrenheit has already begun to grow bacteria and pathogens. Clean (16 points): 1. After handling raw meat, poultry, fish, or eggs wash your hands because you can get a foodborne illness. 2. Rinse fruits and vegetables with running tap water before eating, cutting, and cooking to reduce amount of bacteria present. Separate (16 points): 1. Keep many foods separate to avoid cross-contamination. It is the transfer of harmful bacteria from foods to other foods. Especially, when handling raw meat, eggs, or poultry. 2. Be sure to wash your counter and utensils with hot, soapy water to kill bacteria. Cook (16 points): 1. I f you leave cooked food out for 8 hours, throw away the food. See more: The Issues Concerning Identity Theft Essay Bacteria can grow rapidly and cause illness when it has the nutrients it needs. 2. You can a hamburger is cooked when you use a food temperature and the internal part of the hamburger is 160 F. Chill (16 points): 1. Freezing food should be kept and 0 F and below because it inactivates microbes- bacteria, yeasts, and mold. 2. By refrigerating foods at cold temperatures, you keep bacteria from multiplying. In your own kitchen, explain 2 food safety practices you feel your family can improve and 2 food safety practices you feel your family does well. (16 points) 2 food safety practices are: Run fruits and vegetables under tap water before cooking, eating, and cutting. Refrigerate food when not being used because bacteria forms rapidly. 2 safety practices: Wash utensils with warm, soapy water. Clean your counter with warm, soapy water to kill bacteria. In what ways do your school and community practice or promote food safety to contribute to your personal health? (20 points) They contribute to this by reducing pollution and cleaning up the community. By doing these little things, it can help my lungs be full of oxygen and not pollutants and cleaning up the community can save my life my protecting fish that I eat.

Thursday, November 14, 2019

The Impact of a Mother’s Death on the Family Essay -- Faulkner’s As I

The Impact of a Mother’s Death on the Family Death ultimately brings individuals together and the Bundren family is no exception. Each member of this chaotic family dealt with their mother Addie’s death quite differently. Throughout the novel, Cash is the silent, hard-working type who says next to nothing about his family’s crazy nature and how he exactly feels about their current situations. I believe that Cash making his mother’s coffin outside the window was not cruel or disrespectful; it shows his loyalty and commitment to his mother. Of all the Bundren children, Cash dealt with his mother’s death through physical emotion. He worked diligently on constructing the coffin and making sure it would not slant or move during the journey to Jefferson, however, readers know that everything did not go as planned. Darl, the most rational of the group, â€Å"goes off the deep end†, so to speak because of his mother’s death. While Darl and Jewel are away getting Tull’s horses, Addie dies and Darl can see what is going on back at home. His omniscent nature makes him a wonderful narrator becau...

Monday, November 11, 2019

Kenneth Nierman Essay

Kenneth A. Nierman (born 1954)(1)(2) is Founder and President of the Center for Bankruptcy Planning, and Principal of Adversity Financial Planners. His work to pioneer Financial Planning for Bankruptcy, is unparalleled. Mr. Nierman has been honored for his innovative work in advancing educational and entertaining economic concepts. One of his first economic papers was a discussion of a coming â€Å"Great Leveling† of the world economies. His first theorem on this discussion was available in 1987(doc). The Great Leveling was among the earliest neo-economic discussions about the effect s of improved technology in communication, creating a near-perfect, almost instantaneous, flow of information. It was a major factor in the breakup of the Soviet Union, and the early awareness of dictator oppression of their citizens. His theorem expressed that as information flow became instantaneous, that economies of third world countries would benefit tremendously at the permanent and unrecoverable loss of the economic world powers. This would not mean that third world economies would become equally as rich as the world leaders it would simply mean that the incremental increase in the existing standard of living would seem exponential and people in those countries would feel substantially wealthier. It would also mean that the great world economic powers would experience a loss of current standards of living. A decrease so much so that the people in those countries would experience economic and emotional pain beyond anything they had previously experienced. The Great Leveling would create a permanent shift in a majority of the world economies. World economic leaders would experience subtle or sharp, extended or immediate, decreases in citizen standards of living. The economic pain experienced would be permanent and would take years for the citizens to realize the new normal of a decreased lifestyle. Simple or drastic decreases in personal and household cash flow would have compounding effects throughout the economy of the country. His undocumented, yet historically discussed economic theorems include: The Great Leveling, The Baby-boom Retirement Myth, and Creative Destruction within the Entrepreneur World. Early life and education Nierman was born in Eastern Colorado in a small but innovative farming community of hard-working farmers and entrepreneurs (world renowned golf course footnote goes here). Family history. Parents were Alvin Kenneth Nierman and Teresa Marie (Natter) Nierman. Father died. Mother died. Sisters, Marilyn Irene Nierman (b.1949-), Alyce Dianne Nierman (b.1951-). Wife, Stacia(Stacy) Jo Nierman (Coven)(b.1956-). Married to Stacy, 19 January 1980 at King of Glory Lutheran Church, Arvada, Colorado. Formal Education. Colorado State University (CSU), Fort Collins, Colorado and Eastern New Mexico University (ENMU), Portales, New Mexico. History in Business. After graduating from CSU, married to Stacy, moved to Lakewood, Colorado. First job was as a stockbroker with OTC Net, Denver, Colorado. OTC Net specialized in underwriting venture capital developmental stage publicly held companies. After the closure of OTC Net in 1982, he went to work with E.F. Hutton in Fort Collins, Colorado. He worked with E.F. Hutton until 1984 and moved to Shearson Lehman Brothers in Denver, Colorado. In 1986, he moved to PAMCO Securities, a new firm offering financial services through local and regional savings and loans, and commercial banks.